"Mac Pro Label" on the new Mac Pro 2013?

Hello folks,

I have been real curious about the new kid on the block and followed the sneak peak of the new Mac Pro 2013 with great interest.

I found this depiction of the new PRO which is not shown on Apples webpage. Especially the logo on the front looks neat.
To all graphics and photo shop specialists I have this question: Did Apple provide this pic or is it a fake "label" on the front of the mac in the picture below?

http://www.macstadium.com/mac-pro


Thanks !

:apple: